WEBSITE design

Thank you for partnering with Zen Digital LA. We are excited to get started! This page is designed to answer questions about how we will communicate and manage your website redesign.

Communication guidelines & timelines

Work hours: Monday - Friday, 7am - 4pm

Communication hours: Monday - Friday, 7am - 2pm

Meeting Days: Tuesdays and Wednesdays are preferred.

To help keep your project on track to finishing on time, please provide feedback within the time frame suggested. For example, if we email the first set of blueprints for your new website and ask that you return notes within 5 business days, please work within the time frame. If you need more time, please let us know.

We really appreciate your effort to provide files and feedback on time and to communicate within the times and days outlined above. Timeliness from both of us will help us get your website redesign done on (or even before!) the deadline.

Website process

The following information details our website design process.

Discovery Phase - Month 1

  • Communication expectations for client and agency.

  • Internal Stakeholders meeting to establish all needs and expectations for the new website.

  • Logins provided to agency.

  • Other needs addressed before planning begins.

Planning Phase - Month 2

  • Basic wireframes to be created with navigation map to different pages

  • Outline of pages and subpages to be created.

  • All copy to be written or reused from existing site (as needed). All copy to be approved before build begins.

  • Website theme to be chosen which will include typography & colors.

Build Phase - Month 3

  • All pages to be built in accordance to set brand guidelines and approved copy.

  • Preview to be provided.

Launch - End of Month 3

  • Date for official launch of new website to be determined.

  • 10 days of post-launch technical support included.

Website Navigation Video

  • Introduction of updates made to the website

  • Walk through of new pages

  • Review of password protected pages and access (if applicable)

WEBSITE REDESIGN Feedback guidelines

We really appreciate simple and straightforward feedback. It helps us clearly understand your thoughts and make the right changes to your design.

Here are a few tips on providing awesome feedback:

  • Try and use bullet points to break up your feedback.

  • Use headers to organize your feedback.

  • Read over your feedback to make sure it’s clear and check that you’ve answered any questions we may have asked.

  • Post your feedback as a comment on a digital version of the document(s) or print and write legibly on the margins of the document.

  • If you have team members that would like to add their feedback, we kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized.


What are your preferred methods of communication? Can I call or text?

We prefer to keep communication to emails and calls when necessary. If you are calling to review something in specifc, please make sure you have all of your notes ready to go before the call. It is always easiest to work through a final list of adjustments to work efficiently. If we don’t answer your call, leave a VM and send us an email. We can schedule a call for later that day or at your earliest convenience.

On that note, we try our best to answer emails as soon as possible.

What happens to the old version of my website?

If your old version of the website exists on a website builder like Wordpress or Squarespace, you will be able to log in and access your old site. As we build your new site, we also try to consolidate and clean up your current posts and resources. If there are certain pages that won’t make it to the new version of the site, we ask that you save that information from your previous site if you will need it in the future.

What happens after the website is live? Do you own it? How will I make updates?

After your new site is live, we will work with someone on your team to transfer ownership of the site. Once that is done, we will also train that team member on how to use Squarespace for any updates. We also have a website maintenance retainer available for a monthly fee. If this is something you are interested in, please email Paulina.

What happens next?

Paulina will contact you to set up a meeting with internal stakeholders to discuss wireframes and page organization.