Thank you for partnering with Zen Digital LA. We are excited to get started! This page is designed to answer questions about how we will communicate and manage social media content and posting.
Work hours: Monday - Sunday, 7am - 8pm
Communication hours: Monday - Friday, 7am - 4pm
Meeting Days: Tuesdays and Wednesdays are preferred.
Social Media Services
What is included in social media services? Read the following to learn more about how we’ll help you establish a social media presence.
Social Media Account Management
Each social media platform requires different levels of management. For example, Facebook allows users to post reviews for business pages while Instagram is more of a visual representation of your business and only allows for comments from your followers. Our job is to make sure we are replying to all comments, messages, and reviews on all approved platforms.
Social Media Content
Every month, we will work with you to create engaging content to stay relevant to your current followers and to attract new followers. We will send over a content calendar, which will detail every single post that is scheduled for the month. You will be able to review the following for each and every post:
Platform it will be shared on
Content calendars allow us to plan a strategic content plan while leaving room for any spontaneous event that you might want to highlight.
social media process
Once we have access to your accounts, here is what you can expect.
#1 - Brainstorming Session
Our first step is to schedule a call and brainstorm what you would feel comfortable sharing online as well as partnering with different members of your team to help us highlight your business. Once we have established your preferred tone and theme buckets, we’ll get started on creating content.
#2 - Content Creation
Zen Digital LA will take care of creating all graphics for your social media content. When a picture is needed, like a staff picture, we will let you know well in advance so that you can provide us with what we need.
We try our best to incorporate a range of topics to keep your content fresh and engaging. Our first month is our “discovery” month. We’ll schedule posts on different days and different times to see when we are capturing the most attention to your business. This will inform future content calendars.
#3 - Client Approval & Timelines
Once we have built the content calendar for the month, it will be sent to you for review. Expect to receive your content calendar 10 days prior to the start of the month. This allows you time to add any requests that we can accommodate before the first post goes up. We ask that you provide any requests for changes in 3 business days. We use Google Sheets for our content calendar so we can both make adjustments in real time. Here is a sample of the content calendar you can expect to see every month.
The two sections on the right (Notes and Approval) are where you will add your comments. Add requested changes under the notes column. If the post is approved, simply type approve in the last column. If you prefer a PDF so that you may print and write in your notes, please let us know and we can send over a file.
#4 - Posting
Zen Digital LA will post all of the content for you. If you have a spontaneous post, we ask that you have a specific Social Media Lead send images and context directly to Paulina. This will allow us to keep things streamlined and avoid any duplicate requests.
If we need to shift scheduled posts in the calendar to make room for something more pressing, we can do so.
#5 - Post Management
After we have posted your scheduled content, we will track the post and answer any comments that are posted. If by any chance there are questions posted that are out of the realm of our knowledge, we will contact your Social Media Lead so they may help us answer the question as quickly as possible.
What if a contractor posts a question that needs to be answered quickly?
We will contact your Social Media Lead once the comment has been posted to answer the specific question. If it can’t be answered without more information, we will provide contact information for one of your team members.
What if someone posts an inappropriate comment?
Don’t worry, we set filters on your social media accounts to avoid this. If the comment slips through the cracks, we will hide the comment. The user won’t know it is hidden, but the public won’t be able to see it.
How will contractors/distributors/partners/people know that we have an Instagram or Facebook?
It is our job to put social media icons on all collateral and it is your job to promote it whenever possible!
How many followers are we aiming to have?
We believe in quality over quantity. We would rather have 100 quality followers who are influenced by your business versus having 10,000 followers who can’t help or benefit from your services.
We will be starting Social Media services in July. In June, we’ll schedule a call to brainstorm and get started soon after that!