graphic design


Thank you for partnering with Zen Digital LA. We are excited to get started! This page is designed to answer questions about how we will communicate and manage all graphic design projects.

Communication guidelines & timelines

Work hours: Monday - Friday, 7am - 4pm

Communication hours: Monday - Friday, 7am - 2pm

Meeting Days: Tuesdays and Wednesdays are preferred.

To help keep your project on track to finishing on time, please provide feedback on your designs within 3 business days of receiving them.

We really appreciate your effort to provide files and feedback on time and to communicate within the times and days outlined above. Timeliness from both of us will help us get your project done on (or even before!) the deadline so we can move on to the next exciting task on our project list.

Design process

The following information details our design process. If the project is something we initiated, then just skip to step #2 to learn more about how we work.

#1 - The Creative Brief

Do you need a new flyer created? Maybe a brochure? The first step is to let us know about it and the best way to do that is by completing a creative brief. The brief will inform us of basic information such as deadlines, messaging, visuals that need to be incorporated, and the overall objective of the collateral piece. Click the button below to submit a creative brief (please bookmark the link on your browser for easy access).

Once you fill in the creative brief, it will be added to the work queue which you can track by clicking the link below (please bookmark the link on your browser for easy access).

#2 - Design Research

During this step, Zen Digital LA is tasked with reviewing the creative brief as well as deciding on basic design components for the project. When applicable, your competitors work will be reviewed to avoid similar designs but also to make sure we are going above and beyond for your work. If we need more information for the design, we will reach out to your team during this step.

#3 - Brainstorming

Once we have all of the necessary information, we start brainstorming your new design. This is usually a mix of sketches as well as digital drafts that lead to the final piece.

#4 - Design

It’s time to put everything together. We will work to make sure that all of the information from the creative brief, research, and brainstorming is designed well. By that we mean that the marketing piece is fulfilling its objective without being overwhelming. We believe in simple design. We’ll refine it to the best of our abilities and get it ready for your approval.

#5 - Client Approval

This is your turn to give us constructive feedback. We find it easiest to print your design and mark it up or if you prefer, adding comments using Adobe PDF reader/Word/Google Docs. This will make it easier to understand and we can prioritize the changes.

We will try our best to accommodate every request, but when it comes to design, it is important to prioritize simplicity and effectiveness. If there is too much going on in one single piece, we will make sure to let you know. We always find a solution.

In order to complete our projects before the deadline, we ask that you provide your comments within 3 business days, and sooner whenever possible. If you haven’t provided feedback within 3 business days, we will send you a reminder email and we will have to extend the deadline.

#6 - Design Delivery

Congratulations! This is the end of our design process and this means that we have made all final adjustments to the collateral piece. We will make sure to check in with you for your preferred format.

project management

So how are we going to make sure all of these projects are completed and streamlined? The first step is to complete the creative brief as stated above. Once a creative brief is submitted, anyone on your team can check the status of that project by reviewing the project tracker. This will allow you to see where we are in the design process. We ask that new projects be added two weeks before the required deadline. This will give us time to work on current projects and plan for new ones.

Design Feedback guidelines

We really appreciate simple and straightforward feedback. It helps us clearly understand your thoughts and make the right changes to your designs.

Here are a few tips on providing awesome feedback:

  • Try and use bullet points to break up your feedback.

  • Use headers to organize your feedback.

  • Read over your feedback to make sure it’s clear and check that you’ve answered any questions we may have asked.

  • Post your feedback as a comment on a digital version of the project or print and write legibly on the margins of the document.

  • If you have team members that would like to add their feedback, we kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized.

FAQ’s

What are your preferred methods of communication? Can I call or text?

We prefer to keep communication to emails and calls when necessary. If you are calling to review a project, please make sure you have all of your notes ready to go before the call. It is always easiest to work through a final list of adjustments to work efficiently. If we don’t answer your call, leave a VM and send us an email. We can schedule a call for later that day or at your earliest convenience.

On that note, we try our best to answer emails as soon as possible.

I need something designed yesterday! Do you do rush projects?

Yes, whenever possible. We always prioritize work that was submitted through the creative brief process, but if time allows and the project is simple, we will work to help you create your design. Rush jobs still take time, we can’t promise a 24 hour turnaround, but we will try our best.

What happens next?

Check the project tracker before submitting a creative brief. If you have flyers, brochures, or other pieces you need designed, submit a creative brief to get started.